London Calling – (London Dailey That Is)

London Dailey of House of London was the featured designer on Fabulous Fashion Monday night and was welcomed by a large crowd in the studio.  One of the things that makes appearing on this show worthwhile for a designer, is the exposure they get to potential new customers.  Often times, as I speak with the audience members, people come to support the Guest Stylist or one of the models and end up being introduced to the featured designer and their work.  This happened for numerous people this taping as several people came by to see Grazia Horwitz, Angie’s Guest Stylist.

(sachi Vixen)

Sachi Vixen of Adam n Eve and a previous guest of the show was here.  “I popped over to see Grazia, she’s a friend.”  As a result she was introduced to London and her work through the interview.  “Angie does a great job, she really puts people at ease.  I’m not familiar with London’s work so this is an introduction for me.  Her designs looked very well made.  The pumps caught my eye particularly.”

Another person in attendance, Sofia Gray, was also invited by Grazia.  She’s a fan of the show and has appeared on it as model for the Milla Michinaga interview and tries to attend whenever a friend appears, like Grazia tonight.  She appreciates the interviews with the designers as well.  “I really enjoy them – they are very organic.  Which I think makes for a really good interview.   You can tell that [Angie] knows enough about the person she is interviewing to make it interesting and not cookie cutter.   As though the questions are catered to the person she’s asking.”

(Blade Blachere and Tenshi Vielle)

Even though the shows popularity has grown, curiosity still often draws new fans.  Such was the case with Blade Blachere.  In her own words as to how she came to the studio, “Curiosity.. I received a notice from Alchemy Immortalis so decided to see what happens.”  I didn’t even know the show was advertised there, turns out Alchemy Immortalis was one of the featured accessory designers.  Besides enjoying the show she found a couple other incentives to return.  “I read SCD blog and find myself astonished to be sitting next to the lady [Tenshi Vielle] herself!  I approve of the male model [Clyde Saunders]… grin.  He has a gorgeous avie. Its been really interesting.  A big audience, very impressive.  I could very well come back to another one.”

As always, the photos are provided by Fabulous Fashion Photographer, Sharron Schuman.

You can find more photos from the show on flickr.

Missed the show? You can watch it online, or download it on iTunes.